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However, you can add more to the URLs than just the end PLP. – URL would look as follows : /men/smart-shoes This (screenshot above) is the section where you can stipulate how your URLs will look once the site goes live. This is what SFCC allows you to do and we will now discuss what you need to consider for this to happen.įor the sake of simplicity, here is an overview of the key functions often used by SEO Experts in SFCC – our ultimate guide to Salesforce Commerce Cloud SEO.
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More and more brick and mortar retailers are investing greater volumes of their marketing budgets into their organic search strategies, and so, in order to be competitive, brands need to be able to pivot and react to consumer demand quickly. Strong SEO strategies have always been key for eCommerce brands but it is fair to say that the presence of COVID-19 has accelerated this need (and then some)! Salesforce can help to accelerate SEO – not just drive it But the real beauty is that this platform doesn’t need to be maintained by development resources – something that often comes with a very high price tag for smaller businesses without in-house development teams. When configured correctly, Salesforce boasts short lead times, which are key for any eCommerce retailer. SFCC can save time and money for smaller businesses Both of which are fantastic, out-of-the-box options but can come with limitations that Salesforce doesn’t. Why choose Salesforce over other CMS platforms?įrom a purely SEO standpoint, Salesforce Commerce Cloud sets itself apart from other CMS platforms with its easily customised functions unrivalled by the likes of Magento or Shopify. It is becoming increasingly popular among mid-tier retailers who are looking for a better e-commerce solution as it offers greater flexibility around administration and site management. Brands that have opted to use SFCC include Marks & Spencer (M&S), Lacoste, and Uniqlo to name a few.īut the platform is not used exclusively by enterprise-level brands. Salesforce Commerce Cloud (SFCC), formerly known as Demandware, is the platform of choice for some of the largest players in the fashion space. Salesforce Commerce Cloud gets over half a billion monthly shopper visits from across the globe!
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